Joel has a wonderful conversation with the iconic and inspiring Jennifer Lemcke, CEO of Weed Man, an international network of locally owned and operated lawn care businesses across Canada, the United States and the United Kingdom. Jennifer talks about the family story of Weed Man, her powerful life purpose, the importance of active listening as a leader, how to build a great brand, the value of being owner operated, the future of robotics in landscaping, and so much more.