Frontline team culture is a vital aspect of any business, as it can make or break the company’s success. It’s not just about having a talented team; it’s about creating an environment where they feel engaged, motivated, and aligned with the company’s mission and objectives. According to a study by Gallup, organizations with engaged employees experience a 21% increase in profitability compared to those with disengaged employees. Therefore, it’s essential that leaders and managers take a proactive approach to ensure that their associates fully embrace and support the company’s purpose and values.
With the rise of Millennials and Gen-Z employees in the workforce, it’s even more critical to create a company culture that aligns with their values and purpose. According to a study by Deloitte, 88% of millennials believe that working for a company with a strong sense of purpose is important, and 83% of them would be more loyal to a company that helps them develop their skills. Additionally, the study found that companies that provide opportunities for development and emphasize transparency and communication are more likely to attract and retain millennial talent.
At Unisyn, we understand the importance of creating a strong company culture that resonates with employees, particularly Millennials and Gen-Z. These generations have grown up in a world where technology and social media play a significant role in their daily lives, and they are often seeking more than just a paycheck from their jobs. They want to work for companies that share their values, make a positive impact on the world, and have a clear purpose.
One way to create a culture that resonates with Millennials and Gen-Z is to connect them to the company’s purpose and mission. By reminding associates of why the company exists and what it’s trying to achieve, leaders and managers can inspire and motivate their teams to perform at their best. This can be achieved by using one of your daily team huddles to remind associates of the company’s purpose and mission and how it aligns with their values and goals. This can help associates feel more connected to the company and motivated to perform their best work.
Another way to create a strong company culture is to encourage open and transparent communication. Leaders and managers should create an environment where associates feel comfortable sharing their ideas and feedback. This can help to foster a sense of ownership and engagement among team members, which can lead to increased productivity and job satisfaction. Employees who feel that their employer values their contribution are more productive and engaged in their work, and companies that provide opportunities for growth and development have higher employee.
At Unisyn, we believe that creating a strong company culture is critical to success. Stay tuned for next week’s post, where we’ll explore how connecting your company’s purpose to your employees’ purpose can supercharge your company culture. For more tips and tools to improve your frontline team culture, visit Unisyn today.